Intelligence
Ads & Marketing Automation
We build the machinery behind your campaigns, not the campaigns themselves. Your team or your agency keeps the strategy; the repetitive, error-prone plumbing stops being done by hand.
Most ad accounts leak money in the same places, and none of them are the creative. Offline conversions never make it back to the platform, so it optimises against form fills instead of revenue. Audience lists go stale because somebody has to export a CSV every Monday. Budgets sit unchanged for a week after the thing they were set for stopped working. Reporting lives in three places and agrees in none.
That is all systems work, and it is what we do. We are not a media buying agency and will not pretend to be one — we do not write your ads or pick your keywords. We build the integration layer underneath so that the people doing that work are acting on current data rather than last week's export.
Scope
What the work includes.
Written into the scope before anything starts, so there is nothing to discover on the invoice.
Offline conversion upload
Closed deals pushed back to Google and Meta from your CRM, so the platforms optimise toward revenue rather than toward whichever form gets filled in most.
Audience synchronisation
Customer, lead and suppression lists kept current automatically, with hashing handled correctly so you are not uploading raw personal data.
Rule-based budget and bid control
Spend adjusted against the conditions you define — inventory levels, lead volume, capacity, time of day. Every change logged and reversible.
One reporting surface
Spend from both platforms joined to what actually happened in your own systems, so cost per lead and cost per closed deal are the same number everywhere.
Failure handling that is not silent
API changes, expired tokens and rejected uploads alert a person. An automation that quietly stopped three weeks ago is worse than no automation.
Questions
Before you commit.
No, and we will say so plainly rather than take the retainer. We are engineers, not media buyers. We build the systems your campaigns run on — integrations, conversion tracking, audience pipelines, reporting. Strategy, creative and bidding decisions stay with you or your agency, and we work alongside them happily.
It is a question worth asking, and the answer depends on doing it properly. Customer match data is hashed before it leaves your systems, so the platforms receive irreversible identifiers rather than email addresses. You also need a lawful basis and a privacy notice that actually describes the practice. We will build it correctly and tell you what your policy needs to say; we are not lawyers and will not pretend the technical implementation settles the legal question.
They will, roughly annually, and usually with notice. Integrations are built against versioned endpoints with the deprecation path understood up front, and monitoring alerts you when something starts failing rather than leaving it to be noticed in a monthly report. Ongoing maintenance is quoted honestly rather than assumed away.
Ready to scope ads & Marketing Automation?
Tell us what the system has to do. You get a fixed written scope and a quote that does not move after you sign.